Mood Board:
In order to maintain a profound consistency in JanSport's brand, the three qualities that will direct all designs made for JanSport are: Casual, Adventurous, and Friendly.
Old vs New Logo:
Keeping the nostalgic value JanSport is widely known for, meant rounding the corners of each letter and italicizing the slightly.
Stationary:
Using the iconic “JanSport Right Pack” backpack as inspiration, the design for the stationary was created with a minimalistic approach by maintaining a brown border only at the bottom of the pages.
Instagram Carousel:
Reviving JanSport's ambition of inspiring others to enjoy the outdoors, the Instagram carousel design amplified the idealogy of school as its unique adventure.
“Every Step Is An Adventure.”
Magazine Ad:
Transposing the carousel concept, the magazine renders an underwater cave with an opening that leads a school of fish from the twilight zone into the surface zone of the ocean. “Curious Together,” indicating the reader sees the fish as a school, needing a window of opportunity in the shape of a JanSport backpack to seek adventure.
Product Redesign:
JanSport products are designed as uniquely as siblings are seen in every family. No two siblings look precisely the same, but their last name joins them as family.
Merchandise:
